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Local life

Running Hue City along the Citadel and Perfume River
Sport tourism, if properly developed, will be a great vehicle to achieve SDGs. Imperial Hue Marathon is a great example.
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Slow travel through Hue local markets
Since the old days, markets have always been an important part of socio-economic life of a community. "Hue rural markets, flavors savoring, locals engaging” opens up interesting stories and delicacies worth exploring.
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With consistent planning and clever engineering, festival will play the active role in satisfying tourists with diverse preferences to immerse. It improves customer loyalty to revisit Hue all year round and many time again. This article will unveil the cultural richness of Hue territory with a large repertoire of Festival.
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Hue is the most suitable destination for Slow Travel. Seeing Hue in the rain helps us fully appreciate the tenderness and poetry of the beautiful ancient capital.
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Chuon lagoon is a very unique highlight of Hue. With its poetic scenery, authentic and simple lifestyle, Dam Chuon is the ideal place for an unforgettable slow travel experience in Hue.
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Travellers to Hue often feel amazed when seeing locals eat a lot of spicy. Here are top 3 reasons explain why Hue people like spicy.
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Vu Lan can be implicitly consider as Vietnamese “Mother’s Day”. In Hue particularly, Vu Lan is a great Buddhist festive season, a spiritual event in praise of motherly love.
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Through generations, Hue people have learned to adapt with what they have been endowed. “Mắm Sò” fermented claim from Lăng Cô village is no exception.
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“Thanh Trà” has a similar appearance to other kinds of pomelo but has distinctive fragrance and fine taste. The best Thanh Trà is grown in Thủy Biều village, literally means “flask of water”, a beautiful village with fertile land, lying by the bank of the Perfume River.
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Đông Ba market is a must-see on your trip to Hue. Besides being the most centralized and bustling trading center, it is also a historic place.
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Sustainability, Happiness, Nature

Our mascot is a humanised turtle wearing a heart shaped shell, travelling slowly and happily. The head leans on Sustainability to promote a “tourism that respects both local people and the traveler, cultural heritage and the environment”. Our heart shares Happiness or “Fulfilling in connecting”. Our hands embrace Nature to provide eco-friendly services.

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